“Transformers,” the big-budget movie about alien robots battling on Earth, raked in $67.6 million at box offices over the weekend to land at No. 1 and bring its seven-day total to a record $152.6 million, according to studio estimates on Sunday.
Computer-animated “Ratatouille,” about a cuisine-loving rat who longs to be a chef in Paris, fell one notch from last week to come in No. 2 with $29 million, boosting its 10-day total to $109.1 million, and action adventure “Live Free or Die Hard,” starring Bruce Willis, was No. 3 with $17.4 million.
“Transformers” is based on the 1980s toys that shift shape from cars and planes to become alien Autobots and Decepticons warring against each other here on Earth.
The toys have built a loyal fan base of mostly boys and young men, and they turned out in droves for the movie. But curiously, the film’s co-producers at Paramount Pictures and Dreamworks said the second-biggest group of supporters was mothers, who recommended the movie almost unanimously.
“We knew we had hard-core fans who wanted to come, (but) literally every one of the (major audience) groups turned out,” said Rob Moore, president of worldwide marketing and distribution at Paramount.